Did you ever wonder what are the main ingredients in having happy customers? You’ll find a lot of tips on Google about how to make your guests happy, but do they actually work? I bet you are tired of hearing the same things: “Build customer loyalty to increase customer satisfaction.” “Avoid making these customer retention mistakes.” “Set customer expectations early.” In this article, you’ll find exactly what you need. We handpicked the best B&Bs from sites like Tripadvisor and asked their READ MORE

Up until recently, there’s been a lot of mysticism about the algorithm of Search Engines, especially Google. Recently this changed, when one of the Google employees confirmed what the three most important factors are. You might have known for a while that the number 3 was RankBrain, and now we also know the number 1 and 2 factors: Content and Links. Most people in the industry have known that for a while, so it was good to hear the confirmation. READ MORE

If you have a hotel and you’re not on Instagram yet, you need to take action. Instagram offers a great opportunity for hotel owners to build more awareness and have a better engagement with travelers. Here are 10 tips that can help you get started with Instagram and also be sure that you’re effective. 1. Instagram is perfect for travel marketing Online activity is slowly shifting to mobile devices. Truth is, people are spending most of their time checking the READ MORE

Your website’s main priority is to convert customers and allow them to easily book rooms at your hotel. All good so far, but remember that there are not two identical human beings. Not all of them are convinced and satisfied in the same way. Every client has different needs and you need to be able to find those needs and be prepared to satisfy them accordingly. That means you need to create unique content for every category of your clients, READ MORE

Social Media is becoming much more popular everyday and you need to be ahead of this trend in order to get the popularity you desire. Everyone loves getting something for free. In fact, one of the reasons why people “Like” a Facebook page is so they can either obtain a discount or win something. Giveaways are the easiest way to gain traffic in a very short amount of time. They tend to generate interest to a large number of people, READ MORE

Are you wondering what is SEO (search engine optimization) and how you can do it? Search engine optimization represents the process of directing traffic from the free, organic search results on search engines. All major search engines such as Google, Bing or Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. So the question is – how to do SEO READ MORE

Running any kind of business can cause a certain level of stress, especially when dealing directly with people, like in the case of a hotel or B&B. So we’d like to help you discover certain ways to release pressure and relax, without leaving the premises. Let’s get started: 1. Take slow, deep breaths Your heart rate, respiratory rate, and blood pressure can decrease by slowing down your breathing and utilizing the diaphragm and abdomen. Quick, shallow breathing is related to READ MORE

Nowadays we are spending most of the time on social media and we wish to be able to create the ‘perfect’ content which will attract all the customers and we are starting asking questions like: how to create the content? What should include in the content? How my profile should look like? This article has the main objective to teach you how to relate on social media, also you’ll find the latest 2016 social media tips: What is the main READ MORE

One of the toughest challenges facing the hotel industry is the ever-increasing need to drive direct bookings—as shares to third parties rise, so do the stakes for hoteliers too. One important, and overlooked aspect in the effort to drive bookings is a property’s website and its effectiveness to convert travelers. Studies show that hotels that fail to spend time and money on their websites face a drop in bookings and, as a result, profitability. In order to create a website READ MORE

The review score of your hotel is the key of your financial success. Your customers’ feedback is crucial to improving your hotel’s online presence.  A study, conducted by Phocuswright with over 12,225 respondents, reveals that more than half of respondents (53%) won’t even bother making a reservation until they’ve at least checked out one review for a property. In fact, 80% of respondents said they read between six and twelve reviews before booking an accommodation! In this article you will READ MORE