In a past article we gave you 25 Facebook post ideas to help increase your organic reach, but besides this we’d like to help you boost your reach through paid ads too. Facebook ads are used with great success of many companies around the world to sell products or services. People in the hotel industry saw an increase in bookings after using them. Facebook advertising is an easy instrument, involves exponential awareness and visibility, and it costs very little. If you never tried READ MORE

A romantic room for two in an unforgettable destination, and the sparkle of silver and gold lights, fire crackles is what makes your holiday perfect. This is just a picture of most people think when they consider to stay at a bed and breakfast. And it’s got to be an accurate portrait. Bed and breakfasts are typically found in historic homes, but B&Bs also occupy such nontraditional buildings. What is the importance of Pinterest in your business? Well that is READ MORE

A good rule of thumb for good marketing is to be where your prospects are and most likely they are on Facebook. As of the second quarter of 2016, Facebook had 1.71 billion monthly active users, so if you haven’t already created a Facebook page for your hotel or B&B, don’t waste time and create it now. Once you’ve uploaded your hotel’s logo as profile photo and an amazing picture as a cover photo, another thing that’s essential is to READ MORE

Did you know that you can do Blogging on Mobile? Would you like to have the ability to blog from your mobile devices? Once you’ve launched your hotel blog using a platform like WordPress, a computer is no longer required to continue posting or developing your brand online. “Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when he was asked why today’s businesses are lacking online. “Long-form blogging was the READ MORE

Are you dealing with unhappy hotel guests? You don’t know how to face these situations? Then this article it’s for you. Sometimes we have to deal with angry or unhappy clients and this is a part of our roles, and it’s never easy. But if we know what to say and, more importantly, how to say it, we may be able to save the situation. In fact, we can even end up with a better relationship with our client than READ MORE

Most hotels these days use new revenue sources, especially ones that are generated with relatively little effort and cost. Yet many still overlook the opportunity to upsell guests to higher-priced options. With a little planning and effort, properties can easily turn-on the faucet to this revenue stream and reap the benefits immediately. While upsell opportunities vary greatly according to a hotel’s inventory of accommodations, most all properties have some potential to upsell guests to: Special room types, such as junior READ MORE

Did you try new marketing tactics in 2016? Maybe you finally did a site-wide SEO overhaul. Or maybe your social media manager ran a campaign that resulted in many followers. Now it’s time to take another risk and try something new. Out-of-the-box marketing, or any type of guerrilla marketing, has its benefits: it’s inimitable, it’s emotional and it’s shareable. A strategy alive with guerrilla marketing campaigns can result in a 30% increase in sales and a potential decrease in budgets by READ MORE

Social Media is the fastest growing category of Internet Marketing in terms of attracting new users.  For example, Facebook has more than 1.5M users (source: Statista).  It is the next generation of Internet marketing and can drive traffic to your website and blog from different social media channels. Social Media allows you to establish a relationship with your customer like no other media has previously allowed.  It enables you to establish a 1-1 relationship where you get regular feedback on READ MORE

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